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About Us

Hi Beautiful,

My name is Rachael and I’m so glad you’re here! I hope you find something you absolutely love!

VitaBella Boutique began development when I was only seventeen and launched shortly after I turned eighteen. I decided to start my own business because I wanted to step out of my comfort zone and venture off into bigger things with my love for fashion as my encouragement!

Here’s how I came up with the perfect name! VitaBella is not just a pretty name with an empty meaning.

Vita Bella means ‘Beautiful life’ in French! I aspire to create a life that is not only beautiful for myself, but also beautiful for anyone and everyone I can bring happiness too!

Live Life Beautifully 

- Rachael